Music Appreciation
While scrolling through TikTok in the summer of 2022, I stumbled upon a video of a young girl in a blue jean jacket and studio headphones, smiling as she sang "W.I.T.C.H." into a recording microphone.
The song, written by Canadian alt-pop singer Devon Cole along with songwriters John Mark Nelson and Alexandra Soumalias, was released through Arista Records on July 7, 2022. In 2023, Cole was nominated for Breakthrough Artist of the Year by the Canadian Academy of Recording Arts and Sciences.
In an interview with The Hidden Hits reporter Alissa Arunarsirakul, Devon explained the song's significance: "To me, ‘W.I.T.C.H.’ is a song that reclaims the witch as a symbol of women’s resistance. It celebrates women’s strength, autonomy, and rebellion – traits that contradict the patriarchal idea of what a woman should be and how she should behave.”
The music video, directed by Martin Klapperbien and choreographed by Michelle Hanitijo, features Devon and six other girls in prairie dresses and Mary Janes dancing along a dirt road and open field, playing with a Ouija board, and prancing around a bonfire.
Sources:
Wikipedia
https://thehiddenhits.com/2022/07/08/devon-cole-witch/
https://www.thesoundcafe.com/post/toronto-based-devon-cole-signs-with-arista-and-releases-earworm-w-i-t-c-h
https://weconnect.lgbt/devon-cole-releases-empowering-single-w-i-t-c-h/
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