Music Appreciation
Matthew Alexander "Max" Frost (born 1992) is an American singer, songwriter, producer and multi-instrumentalist from Austin, Texas. He began playing drums around age four, and guitar by age eight, growing in a musical environment that blended vintage soul/R&B, blues, and hip-hop influences.
Over the years, he has released EPs such as Low High and Intoxication, signed with Atlantic Records, and become known for writing and producing much of his material himself.
One catchy song in his catalog is Adderall, which came out in October 14, 2016 as a single. Adderall uses the metaphor of the drug to explore themes of anxiety, pressure to perform, sleeplessness, and the highs and lows that come with trying to stay "on" in creative and academic life. Frost has said that the song draws on his own experience using Adderall during high school/college, where it helped alleviate procrastination but also led to unrest, imbalance, and what he described as a "worn out" state.
Musically, the song blends pop-structure with indie/hip-hop-tinged production, a driving beat, vocal hooks, and Frost's characteristic merging of vintage tonal textures with modern rhythm. The song builds a tension between urgency (in lyrics and delivery) and moments that feel like crash and withdrawal.
The Adderall music video was directed by Tough Town. It was filmed largely in an ice cream truck driving around the streets of Los Angeles. The visual concept leans into contrast: Frost wanted something that avoided being "too dark" but still captured both sides of what the song is about -- the energy, the heightened state, the crash. The ice cream truck serves as a surreal, perhaps ironic vehicle -- it's cheerful and whimsical, juxtaposed with the song's darker internal reality.
Sources:
Wikipedia
maxfrost.net
https://www.digitaljournal.com/entertainment/interview-max-frost-discusses-new-music-video-for-adderall/article/481303
https://wolfinasuit.com/2016/12/20/music-video-recommendation-adderall-max-frost
https://insertsonghere.wordpress.com/2017/04/27/adderall-max-frost
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