Music Appreciation
"New Soul" is a song by French-Israeli singer Yael Naïm from her self-titled second album Yael Naïm, which was released on October 22, 2007. It explores the perspective of someone who considers themselves a “new soul”—arriving in the world to learn how to “give and take,” encountering joy and fear, mistakes and misunderstandings, and coming to terms with life’s ambiguity.
On the composition side, “New Soul” is built on a light folk-pop / indie-folk framework with simple instrumentation, clear melody, and that memorable “la la la la” hook that helps make it catchy. Its popularity in the U.S. surged when Apple used the song in the debut commercial for the MacBook Air in early 2008. That exposure drove digital sales and radio play, helping it reach No. 7 on the Billboard Hot 100, making it her biggest U.S. hit.
The music video complements the song’s theme with a whimsical, somewhat surreal concept. It starts with Naïm moving into an empty apartment, covering the walls with forest/lake wallpaper, unpacking furniture and photos. The people in the photos appear in those settings in real life; then the walls peel away, the floor becomes a raft floating on a lake, the furnishings travel with her, and others join her by boat.
Sources:
Wikipedia
https://momentmag.com/yael-naim-a-new-soul-comes-of-age/?srsltid=AfmBOoqv0UvqrB1in008_CGaFGpN4nre7yKLcr9Pf2BaFGV_s2r9gals
https://music.apple.com/us/song/new-soul/652880801
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