Maroon 5 - Sugar

Music Appreciation

“Sugar” is probably one of my favorite Maroon 5 songs, largely because of its sweet lyrics, upbeat tempo, and memorable music video.

Released as a single from their fifth studio album, V, on January 13, 2015, “Sugar” was written by Mike Posner, Adam Levine, Dr. Luke, and Jacob Kasher Hindlin, with production by Ammo and Cirkut—two producers known for radio-friendly, high-energy pop hooks. The collaboration brought together seasoned songwriters and Maroon 5’s evolving style, which by this era had shifted from funk-pop toward sleek, electronic patterns designed for broad commercial appeal.

Lyrically, “Sugar” is a straightforward plea for affection, using sweetness as a metaphor for intimacy and emotional closeness. The lines highlight yearning, desire, and the comfort found in a partner’s presence.

Musically, the track blends disco, funk, and modern pop, driven by falsetto vocals, a tight rhythmic groove, and a bright structure that makes it instantly recognizable. The arrangement uses clean guitar lines, crisp percussion, and layered harmonies that push the song into dance-pop territory.

The music video, directed by David Dobkin—best known for Wedding Crashers—became a major part of the song’s popularity. Styled as a series of surprise wedding performances across Los Angeles, the video captures the band appearing unexpectedly at real receptions, energizing the crowds and creating a sense of spontaneity and joy.

Sources:

Wikipedia

https://www.billboard.com/music/music-news/maroon-5-sugar-history

https://www.allmusic.com/album/v-mw0002680091

https://www.imdb.com/title/tt4402216/

https://www.youtube.com/watch?v=09R8_2nJtjg