Music Appreciation
“Lalala” is one of those songs that sounds almost too simple to become a massive hit—which, of course, is part of why it worked. American producer Y2K, the professional name of Ari Starace, teamed with Canadian rapper bbno$ (Alexander Gumuchian) to write the track, releasing it on June 7, 2019.
The two reportedly built the song during a studio session, with Y2K creating its Latin-flavored guitar riff and minimalist beat while bbno$ developed the vocal melody. The wonderfully goofy opening—“Did I really just forget that melody?” grew out of the recording process itself and became the song’s instantly recognizable calling card.
Released through Columbia Records, “Lalala” eventually exploded through TikTok and streaming platforms, turning what began as an independent-minded collaboration into an international viral hit.
Musically, “Lalala” blends hip-hop and pop around a sparse production dominated by its plucked, Spanish- or Latin-influenced guitar figure, programmed percussion and an absurdly catchy sing-song hook. That simplicity leaves plenty of room for bbno$’s laid-back, conversational delivery.
Lyrically, he spends much of the song joking and bragging about money, women, jewelry, his Canadian identity and his sudden success. There is a knowing silliness behind the boasting: bbno$ even describes himself as “corny,” making it difficult to take the swagger entirely seriously.
In that sense, “Lalala” is less a profound statement than a celebration of confidence, newfound success and not taking yourself too seriously. Even its nonsense syllables—“lalala,” “shashasha” and the opening “banana-na-na”—function almost like additional instruments, giving the record its rhythmic, meme-ready personality.
The fun became even more pronounced in the official music video, released on YouTube on August 20, 2019. Directed by Alex Bortz, the brightly colored video places Y2K and bbno$ on the set of the fictional “Y2K’s Big Fun Fun Show,” with Y2K playing the enthusiastic host and bbno$ appearing as his special guest. The exaggerated sets, puppets, primary colors, oversized props and deliberately low-budget television aesthetic resemble a wonderfully warped children’s educational program—somewhere between Pee-wee’s Playhouse and a show you vaguely remember watching at 7 a.m. while eating cereal. That contrast is the joke: bbno$ delivers decidedly adult rap lyrics while surrounded by the cheerful visual language of children’s television.
Sources:
Wikipedia
https://www.sonymusic.ca/press_release/y2k-and-bbno-release-official-video-for-lalala
https://www.shazam.com/en-us/song/1470480678
https://www.youtube.com/watch?v=GGyEDIz9jek