On September 23, 1889, Fusajiro Yamauchi opened Nintendo Koppai, a shop that produced and sold hand-crafted flower cards known as hanafuda. During this time, the Japanese government had outlawed gambling cards except for Yamauchi's hanafuda. Demand for the cards increased, which led Yamauchi to mass-produce the hanafuda cards as well as offer lower-quality cards known as Tengu.
In the 1900s, Yamauchi entered into an agreement with Nihon Senbai, a nationalized tobacco company, to market its cards at various cigarette stores throughout Japan.
In the 1930, Sekiryo (Kaneda) Yamauchi established the company as a general partnership titled Yamauchi Nintendo & Co. Ltd.
In 1947, Sekiryo founded the distribution company Marufuku Co. Ltd. A few years later, his successor grandson, Hiroshi Yamauchi, changed the name of the company to Nintendo Playing Card Co. Ltd. and changed the name of Marufuku Company to Nintendo Karuta Co. Ltd.
In the late 1950s, Nintendo contracted with Walt Disney to incorporate the Disney characters onto the playing cards. A few years later, Nintendo became a public company and changed its name to Nintendo Co., Ltd.
The company released its first video game console, the Color TV-Game in 1977. Donkey Kong was then released in 1981, followed by the Nintendo Entertainment System (NES) console was released in 1985.
Source: Wikipedia
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